Philosophy

 
 

We aim to create value. We do so by understanding & building relationships between people, companies, spaces and places.

We develop branding dedicated to the people that are going to live, eat, sleep & work within those perimeters. Our focus is to help understand & communicate the data & USP's that add human value, as well as increase business value in each location.

We specialize in brand experience, business development, interiors & architecture, creative direction, UX design, code and social strategies, we deliver a full-service package for any needs necessary.

 
 
 

Analysis

We offer analysis & insight that helps determine the best value creation.

 
 
 

Navigate the marketplace

  • Micro/Macro economic trends

  • Qual. & Quant. research

  • Architectural opportunities

  • Land allocation analysis:    Residential, commercial, neighborhood & citades

 

 
 

Identify the target groups

  • Target group analysis

  • Customer segmentation

  • Persona development

  • Migratory streams etc.

 
 

Know your competition

  • Competitive analysis

  • Local/International

  • Cross industry inspiration

  • Trend mapping

 
 

Approach

Re-constructing the way we look at property branding.

 
 
 
 

Going from customer to user

We look at target groups and develop value in all different touchpoints with long-term value creation always in mind. Conversion into sales is elementary for a building project to be financially sound, but buyers today are looking for much more than just a handshake.

Do you understand and talk to your users/target groups when developing company, property & place branding?

 
 
 
 
 

How to be your own brand

By emphasizing unique qualities, we are able to dial in the focus of the brands we work with. Just like an equalizer we can master a truly unique sound that resonates the brand we want to create and of course make it play in harmony with sub-brands & buildings if needed. 

Want to be as good as the best, or do it better than the rest?

 
 
 
 
 

Developing your brand DNA

Instead of traditional brand platforms we work with a more user-based approach, humanizing companies, buildings, places and spaces making them easier to relate to.

Is your company branding by the book, or truly connecting with the people that use it every day?