This flagship of a development simultaneously breathes tradition & innovation, and it derives from the collaboration between a property developer, an artist & designer and the architects.

We were utterly inspired by the process and developed branding communicating the unique story of these skilled individuals working together, their choice of materials, and of course the history of the building.

A project that combines heritage in architecture with a collaboration between legendary artist & designer Mats Theselius, architects Jägnefält Milton and Glommen & Lindberg had to be documented. The process became the story, and thats how we sold its excess in quality of craftmanship, creativity and materials. We got some great support on this project from our friends at PJADAD.

 
 
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Designer

Mats Theselius

Architect

Jägnefält Milton

 

 
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What we did

A short summary of our main tasks & challenges solved together with the client.

 
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Property branding

Analysis
Insights & strategy
Target groups
Design
Communication

 

Digital

Project site
Content
Banners
CRM

 
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Material showcase

Concept
Styling
Production

 
 

Being able to showcase the materials in a naked, yet sophisticated manner was a lovely challenge.

 
 

The result shown below gave the sales-material sent to potential buyers a soulful character and hopefully a good representation of what the project would feel like, alongside the beautifully detailed renderings.


The result shown below gave the sales-material sent to potential buyers a soulful character and hopefully a good representation of what the project would feel like, alongside the beautifully detailed renderings. These detailed, yet imperfect images also set a president for the simplicity we looked for in the packaging. Traditional formats, slightly scaled up for extra impact, together with color & typo strongly connected to the building allowed the perfect meet between the new and the old.