Nothing was held back when constructing this over the top institution of a boutique hotel & restaurant in Gothenburg.

Combining extra-ordinary visuals with brand heritage/storytelling and selling it all through digital showcasing as well as print and packaging was a true multi-media challenge. The flower imagery became the main execution for menus, cards and folders, adding a more organic feel to the extravagant usage of Colefax & Fowler & Designers Guild's fabrics, wallpapers and colors.

We were also asked to produce concepts for in-house beauty & home fragrance products. We designed, constructed and produced mockups, packaging and samples from ground up.


Inspired by Parisian flowershops, Josef Frank's patterns and photographer Irving Pen.



We created a graphic system based on individually photographed flowers and food items inspired by Parisian flamboyance. 

The 50+ flowers shot in macro can be combined to create custom patterns for every occasion, or applied alone in simple beauty. This gave us imagery for every touchpoint and endless options.


What we did

A short summary of our main tasks & challenges solved together with the client.


Identity & tools

Design system applied on all touch-points, both digital and physical.


Digital platform

We worked with Dorsia's IT-provider to completely customize the booking system, develop user flows & produce a new website.


Packaging concept

When looking to produce their own in-hotel products, we delivered both concept & design.