When Stockholm is growing, our perspectives also grow. The ourskirts are becoming the frontlines, and we therefore wanted to position V28 as a new landmark in Stockholm. A focal point that shifts from the usual, breaking new ground.

SR-K architects had drawn out a truly iconic shape, almost like a ships bow, expressing forward-motion, but still connected to humans by creating a protected space to frolic inside. We built from its location, and sold it as a statement. Inspired by sailing, the name reflects its shape and we also incorporated a blueprint Yves Klein color, to signal its existence to the world.

V28 is an innovative hub with spaces & places to fulfill personal creative needs, as well as retreat and enjoy the tranquility of the apartments and courtyard. We got some great support on this project from our friends at PJADAD.

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A building that, with its distinctive shape and creative expression, defines an off-centre movement in Sollentuna. 


What we did

A short summary of our main tasks & challenges solved together with the client.


Property branding

Strategy & design applied on all touch-points, both digital and physical.

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We set up a new project template structure for all future project sites, endorsed by the motherbrand.

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Material showcase

Concept, photoshoot & post-production based on materials utilized in the build.


Re-inventing ways to present sales tools & material, yet keeping it affordable, clean & environmentally friendly is always a challenge.