Lovehusen

Bringing Love to the Stockholm suburbs

Portfolio Brand

A blueprint approach showcasing multiple architecturally unique and local developments stringently towards target customers. An unique opportunity to build a brand property portfolio from ground up based on the philosophy:
Homes of our time.

Lovehusen is a great example of how Castberg & Co can support clients across the whole project process from providing support to define the vision, producing property branding creative assets and tools and social media strategy while simultaneously project managing everything from visualisations, digital platform to content production. A guiding hand making sure it all comes together in a tight knit package.

Category

Type

Location

Value

Homes

Founded

Portfolio
Townhouses
Greater Stockholm
+ 500 msek
+ 60 houses
2019

Lovehusen is a great example of how Castberg & Co can support clients across the whole project process from defining a vision to producing creative content for social media and sales. Property branding can entail everything from visualisations, a digital project platform to managing customer relations and data. A guiding hand making sure it all comes together in a tight knit package, on a budget based on what you want and need as a client.

Illustration Storängen

Visualisations by Castberg & Co

Localised brands constructed around architecture that does more than the eye can see. Interior design that inspires creativity and a personal touch.

Lovehusen on Property Systems

Each development on integrated project page

Shot by Castberg & Co + Andy Liffner

Multiple developments

We have developed a comprehensive suite of digital tools and assets to support the brand strategy. Tools to be activated as part of each go to market campaign. By client request, we also develop a more traditional project book for each project, utilised by the sales team.

We develop property brands that fit into new and historic grounds, standing out as an unique opportunity to the buyers. The client & architects passion to build something great in every location was clear from the start. Our job was to market this vision and help turn the developments into the award-winning builds they are today.

Storängen

Skuru Udde

Tollare

Nacka

Architect Love embraces historic greatness and at the same time, adds his own layers of modernism inspired by the location. So we did the same.

Visualisations / Interior design

We worked closely with the developer on how to best present the developments. The result; an approachable and agile interior concept that's inspired by interior photography at its very best.

The interior concept derives from the Lovehusen vision and brand platform, and then appropriated to the local property branding. This allows for communicative harmony between outside, inside and the surroundings. Its purpose is to add personality to the development, introducing potential buyers to Lovehusen as the perfect canvas for mixing traditional with modernity. Flow, affordability and functionality were key pillars in the design process.

Visualisations / Interior design

We worked closely with the developer on how to best present the developments. The result; an approachable and agile interior concept that's inspired by interior photography at its very best.

The interior concept derives from the Lovehusen vision and brand platform, and then appropriated to the local property branding. This allows for communicative harmony between outside, inside and the surroundings. Its purpose is to add personality to the development, introducing potential buyers to Lovehusen as the perfect canvas for mixing traditional with modernity. Flow, affordability and functionality were key pillars in the design process.

What we did

A short summary of our main tasks and challenges solved together with the client.

Brand Platform

Vision
Insights & strategy
Target groups
Design
Communication

Property brands

Go to market
Advertising
Localisation
Interiors
Visualisations

Property Systems

Digital design
Content creation
CRM strategy
SEO & Social