Scandinavian Property Group
Scandinavian properties, places and homes as investments for you
Portfolio Brand
Showcasing one business across multiple markets and segments manifesting 'We now have 20 years of experience' by launching a new brand strategy, an expansive visual identity and a new digital platform on Property Systems. All rooted in a journey towards sustainable growth based on close partnerships continuously improving process, product and results.
The brief developed with the client was to reposition the business as 'turning private investments into sustainable and engaging property developments'. With an established investment universe exploring new opportunities in multiple key segments; industrial, logistics, warehousing, retail and hospitality, we devised new strategies and how they should be communicated internally and towards stakeholders, buyers and renters.
Category
Type
Markets
Value
Homes
Founded
Portfolio
Multiple segments
Norway + Sweden
+ 2 billion sek
+ 7000 homes
2004
The brief developed with the client was to reposition the business as 'turning private investments into sustainable and engaging property developments'. With an established investment universe exploring new opportunities in multiple key segments; industrial, logistics, warehousing, retail and hospitality, we devised new strategies and how they should be communicated internally and towards stakeholders, buyers and renters.
Visually
re:invented
We designed a visual identity from the ground up, giving the brand a strong design language while utilising elements of heritage for recognition. A typographic setup that gives endless flexibility from B2B to B2C, allowing playful project brands and logos, paired with a new wordmark heroing the name 'Scandinavian Property Group'. Purposeful design, constantly evolving, development by development.
Neighbourhoods
We identified the opportunity to develop a repeatable concept for new and exciting residential areas, focusing on small-scale developments, communal thinking and sustainability. An urban, yet safe area with a unique identity, often surrounded by nature, parks and villa neighbourhoods that make the place more vibrant.
Place development
Our solution was to develop a vision for how SPG would manifest their version of a 'Pocket Neighbourhood' in every possible development, where walking paths, town squares, and activities around the residents' daily lives create spaces where they not only live and move, but gather, socialise, and identify with others. The goal is to help people find common ground and create connections.
Our ongoing project developments for Scandinavian Property Group helps continuously evolve the brand, always exploring new ways to express consistent and sustainable property branding towards all target groups.
Visualisations / Interior design
To make the continuous development of visualisations more cost effective in the long term, as well as recognisably 'SPG', we set our own standard for interior styling. A furnishing concept that meets the approachable level in which our consumers lie, as well as level of curation we wish to achieve for each unique development.
By continuously growing the brand specific database of 3D models accumulated along the way, we have developed a go-to interior approach with combinations that we can easily access, explore and implement, with the client already being onboard when it comes to the overall look and feel. Win win.
Moving to
Property Systems
The new digital platform unifies the brand, ensuring its fullest expression as well as simplifying the go-to-market process across multiple countries and segments.
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What we did
A short summary of our main tasks and challenges solved together with the client.
Brand Strategy
Vision
Insights & strategy
Target groups
Brand platform
Design
Communication
Pocket Neighbourhoods
Property branding
Place development
Go to market
Advertising
Interior styling
Visualisations
20 years / Brand film
Documenting all builds
Brand film production
Storytelling concept
Keynote content
Social distribution
Watch full film →