Looking back at 2024:
Fågelbyn case study
• 31/12/24 •
Fågelbyn, situated in the Tumba district within Botkyrka municipality, is a visionary residential development by Scandinavian Property Group. The project encompasses approximately 500 homes, including condominiums, rental apartments, and urban townhouses, alongside a preschool, all designed to foster a family-friendly environment that emphasises community and the spaces between buildings.
Fågelbyn's marketing approach highlights its commitment to sustainability, community, and modern living. By showcasing the project's environmental certifications, diverse housing options, and resident-centric amenities, SPG effectively appeals to eco-conscious individuals and families seeking a harmonious blend of urban convenience and suburban tranquility.
SPG utilises SaaS Property Systems to drive go-to-market strategies, streamlining sales, leasing, and tenant engagement. The project incorporates 'Pocket Spaces'—flexible, mobile small houses that provide opportunities for local entrepreneurs and services, fostering innovation and a strong sense of ownership within the community. This integration enhances the vibrancy and identity of the neighborhood, appealing to families and eco-conscious buyers seeking a connected lifestyle in a well-planned, scenic environment.