Looking back at 2024:
Fågelbyn case study
• 31/12/24 •
Fågelbyn, situated in the Tumba district within Botkyrka municipality, is a visionary residential development by Scandinavian Property Group. The project encompasses approximately 500 homes, including condominiums, rental apartments, and urban townhouses, alongside a preschool, all designed to foster a family-friendly environment that emphasises community and the spaces between buildings.
Fågelbyn's marketing approach highlights its commitment to sustainability, community, and modern living. By showcasing the project's environmental certifications, diverse housing options, and resident-centric amenities, SPG effectively appeals to eco-conscious individuals and families seeking a harmonious blend of urban convenience and suburban tranquility.
SPG utilises our SaaS Property Systems to drive their go-to-market strategy, making sales, leasing and tenant engagement more effective. The project also incorporates 'Pocket Spaces' which are small, flexible ands mobile houses that provide local opportunities for entrepreneurs and services, allowing for a strong sense of ownership within the community. This integration enhances the vibrancy and identity of the neighbourhood, appealing to families and eco-conscious buyers seeking a well-planned environment.